Our Chief Mommy Officer’s why…
Hi there and thank you so much for stopping by - I am Nichola, a Mom/Mum on a mission to eradicate diet related diseases in our kids forever and make food fun again!
A bold statement I know.....
Our Story
As a mother of two, Lilly and Jack, I knew I wanted the best for my children from day one. When Lilly was born, I was shocked to find that many baby foods were full of harmful ingredients. Growing up on a beef farm, I learned early on the value of high-quality ingredients and saw how difficult it can be for farmers to meet costly regulations.
That’s when I knew I needed to make a change. The system is broken—it's too expensive for farmers to produce great food, and too costly for families to access it. But if anyone deserves the best, it’s our babies.
That’s why I founded Bebe Bitez—a direct-to-consumer organic baby and toddler food company. We source locally, using only the highest-quality, nutrient-packed ingredients, free of harmful additives. Parents loved our food so much, they asked us to bring it to classrooms. Now, we partner with daycares and preschools, bringing farm-fresh ingredients directly to children’s plates.
At Bebe Bitez, we believe that all children, no matter their background, should have access to the best nutrition—from their first bite through their school years. Our goal is to connect farms to schools and make healthy, organic food an everyday reality for all children.
Together, we’re building a future where good food is the foundation for a healthy life and where it is accessible everywhere and for all!
Our mission at Bebe Bitez
We’re also addressing the broader issue of nutrition in schools. Currently, more than 20 million children in the U.S. rely on school meals, many of which are filled with processed, unhealthy ingredients. Research shows that 1 in 5 children in the U.S. is obese, often due to poor diet. School meals are a key contributor, with over 90% failing to meet USDA nutrition guidelines. We believe that by starting early with better food and better education, we can turn this around and improve children’s health for life.
When it comes to farm-to-school initiatives, there are significant benefits for children’s nutrition, the local economy, and education. Studies show that schools incorporating farm-to-table programs see up to a 28% increase in fruit and vegetable consumption among students. Moreover, students become more engaged when they learn where their food comes from, which can lead to lifelong healthy eating habits. Additionally, farm-to-school programs support local agriculture, keeping more than $1 billion in local economies across the U.S. while promoting sustainability and healthier school meals.
By bringing farm-to-preschool, Bebe Bitez aims to elevate these benefits for even younger children, ensuring they start their lives with a connection to wholesome, local food.
Meet the Team
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Nichola Buckley - Founder & CEO
Hi there! I'm Nichola, Mom/Mum (I am from England) of two adorable kiddos: Lilly, who’s a spirited three-year-old, and Jack, our sweet five-month-old. Becoming a mom has been the most transformative experience of my life. It shifted my priorities and opened my eyes to the critical importance of what we feed our children.
As I navigated motherhood, I became deeply concerned about the prevalence of diet-related diseases in children. I realized that we could do so much more to ensure our little ones grow up healthy and strong. This inspired me to embark on a mission: to eradicate diet-related diseases in children.
I believe that the key to achieving this lies in better products, better education about nutrition, greater access to high-quality ingredients, and stricter guidelines on what should and shouldn’t be in foods targeted at kids.
With this passion, I founded Bebe Bitez, a Kids food company dedicated to creating wholesome, staged allergen introduction meals for babies. Our mission goes beyond just providing nutritious food—we're creating a movement to transform the way we nurture our children’s health right from birth.
At Bebe Bitez, we strive to ensure that every bite our children take is a step towards a healthier, brighter future.
Join us on this journey to make the world a healthier place for our children, one meal at a time. Together, we can make a difference and give our kids the best possible start in life.
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Jenny Janov - Chief Nutrition Officer
Hello! I’m Jenny, proud mom to two energetic boys, Greyson and Charlie. These two little whirlwinds have taught me the true value of spending time together as a family. Through their antics and adventures, they’ve shown my husband Mike and me the importance of eating meals together, cooking together, and playing together. Kids have an incredible way of teaching us just as much as we teach them, if not more.
Our family’s journey is all about making nutrition fun and engaging for kids, and our boys have been at the heart of that mission.
From a young age, I was fascinated by how food impacts our well-being, whether it’s enhancing performance in sports or preventing disease. This interest led me to study Bio-Psychology and Health and Exercise Science at the University of California at Santa Barbara. I further pursued my passion by earning a Masters of Public Health in Nutrition at the University of North Carolina at Chapel Hill.
Throughout my career, I’ve developed programs to help families and kids learn about healthy eating and exercise. As a clinical pediatric dietitian, I’ve worked in hospitals and clinics, supporting children and families with a wide range of medical needs from birth into adulthood.
I also have my own pediatric dietitian practice - Eat Play Thrive where we’re dedicated to making nutrition accessible and enjoyable for families. Our goal is to foster a love for healthy eating and active living in children, ensuring they grow up strong and healthy.
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Adam White - Founder & Chief Daddy Officer
Hi, I'm Adam, Nichola’s husband and daddy to Lilly and Jack, engineer and weekend racing driver. Our family has always loved cooking together, whether it's curries in the kitchen, pizzas in the pizza oven, or my personal favorite, souvlaki on the grill. There's nothing we enjoy more than a garden full of family and friends on a hot summer's day with plenty of delicious food.
Naturally, when our kids started eating solids, we wanted to include them in this passion. However, as a busy working dad, I found myself increasingly frustrated with the limited options available for kids - especially when we were out and about. While we love to cook, there are times when we need quick and convenient meals - up at the racetrack for example. Unfortunately, the choices we found often were seriously unhealthy and had a long list of ingredients or were sweetened with fruit, which didn’t meet our standards.
That's why we created Bebe Bitez. I wanted to create better options not just for my kids, but for all kids, ensuring that even on the busiest days, parents can provide healthy and tasty meals for their little ones.
With Bebe Bitez, we focus on using high-quality, wholesome, locally sourced ingredients to make nutritious and delicious meals that kids love and parents can trust.
It’s our mission to make mealtime easier and more enjoyable for families everywhere, without compromising on quality or taste.
follow our journey
